For software and tech businesses
Senior sales leadership for start-ups and SaaS businesses.
Sachin has spent more than ten years building sales teams and revenue for software companies, adding over £50M in revenue for clients. We help founders build a repeatable sales process, keep the customers they win, and get a website that books demos.
Our track record
We’ve worked with businesses including Certainly, WelcomeBob and Penda. For Certainly, an AI customer service platform, we rebuilt the website in 7 days and clicks from Google more than tripled within 48 hours. Read the Certainly story.
Where small tech businesses get stuck
- The website doesn’t say what you do. Visitors can’t tell who it’s for or why it matters in five seconds, so they leave.
- Founder-led sales doesn’t scale. Deals depend on the founder, and there is no repeatable process for anyone else to follow.
- The pipeline is a guess. No clear stages, no forecast and no idea which deals will actually close.
- Customers quietly leave. Churn eats away at growth faster than new sales can replace it.
How we help
A website that converts
Clear message, fast pages, proof and a demo flow that works. Built for Google and AI search from day one. We launched Certainly's new site in 7 days.
Your first sales process
Ideal customer profile, messaging, outbound email and LinkedIn sequences, and a simple, repeatable sales process.
CRM and pipeline
HubSpot or Pipedrive set up properly, with clear deal stages, forecasts and reports you can share with your board.
Part-time head of sales
Senior sales leadership a few days a month as a fractional CRO, until you are ready to hire full time.
Keeping customers
Find out why customers leave, spot the warning signs early and grow the accounts you already have.
AI and board support
A clear AI plan that stands up to investors, and an independent board adviser to question the plan.
Useful reading
Common questions
What is a fractional CRO?
A part-time head of sales. You get senior sales leadership for a few days a month instead of paying for a full-time executive, until you are ready to hire. Read our guide, What is a fractional CRO?
We're pre-seed or seed stage. Is this too early?
No. Getting your message, website and first sales process right early saves you months later and gives investors confidence.
How is this different from hiring a marketing agency?
Agencies usually do marketing or websites. We cover the whole path from first visit to signed contract, including the sales process, CRM and pipeline. You work directly with the founder.
Can you show up in AI search like ChatGPT and Perplexity?
We build every site so AI tools can read and understand it, with structured data, clear content and an llms.txt file. It is sometimes called GEO, or generative engine optimisation.