About us

Senior revenue help for early-stage SaaS, with a studio to build what you need.

SS Consultancy Group gives early-stage SaaS businesses up to €2M ARR the kind of revenue leadership that larger companies pay a lot for, part time and founder-led.

Meet Sachin

Sachin Shah, founder of SS Consultancy Group

Sachin Shah started his career in sales, cold-calling large companies with a script and a phone and closing them inside 24 hours. It taught him a lot about why people buy.

He sold conference places to Shell, Coca-Cola, Pfizer, AstraZeneca, Novo Nordisk and Caterpillar, then moved into software. At Wide Eyes, a visual AI company later bought by Stylitics, he closed one deal worth a sixth of the company’s revenue. At Planday, the workforce software company bought by Xero, he went from SDR to Inside Sales Manager in under 18 months, averaged 151% of quota and co-wrote the UK sales playbook.

At Certainly, an AI customer service platform, he was the first UK sales hire and went on to run the revenue function with a CRO mandate. He built €8.1M of qualified pipeline in a year, saved €355,930 of at-risk renewals through a turnaround, and closed €1.51M in net-new ARR at 101% of quota. Across his career he has generated €60M of qualified pipeline, closed more than €2M in ARR and saved €800K of revenue from churn.

€60Mqualified pipeline generated
€2M+ARR closed
€800Krevenue saved from churn
€1.51Mnet-new ARR at Certainly, 101% of quota

Along the way he became fascinated by AI, and has spent more than six years building AI tools, including work with health organisations in Africa on AI that helps triage medical conditions where specialist doctors are scarce.

He set up SS Consultancy Group to offer that experience to early-stage SaaS businesses, up to about €2M in annual recurring revenue, as revenue consulting each month. SS Studio, our website and automation arm, builds the websites, CRMs and automations that go with it.

How we work with clients

  1. Fixed fees. You know the price before any work starts.
  2. Clear explanations. We avoid technical terms, and explain them when we can’t.
  3. We measure results. We track enquiries and sales, and stay involved until the changes are working.
  4. Straight answers. If you don’t need us, we’ll say so.
  5. Specialists when needed. For specialist technical work we bring in trusted partners.

Who you deal with

You work directly with Sachin. There are no account managers and no junior staff learning on your project. For bigger builds, we bring in a small network of trusted specialists.

Businesses we’ve worked with

  • Certainly
  • Tile Direct Superstore
  • WelcomeBob
  • Penda

Where we are

We’re based in London and work with SaaS founders across the UK and Europe, in person or by video call.

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