SS Advisory · For funded SaaS, pre-seed to Series A
A hands-on revenue lead, until you're ready to hire one.
For funded SaaS founders with a plan to hit. We sell alongside you, write down what works, give your board a forecast it can trust, and build the website, CRM and automations to run it.
Our track record
Our founder, Sachin Shah, started his career cold-calling Fortune 500 companies and went on to run the revenue function at an AI software company. He has sold to Shell, Coca-Cola and Pfizer, scaled a sales team at Planday (now part of Xero), and across his career has generated €60M of qualified pipeline, closed more than €2M in ARR and saved €800K from churn.
Our principal client to date was Certainly, an AI customer service platform. Sachin was its first UK sales hire, held the customer base through a turnaround, and closed €1.51M in net-new ARR through complex, consultative sales built around each customer’s business. We’ve also worked with WelcomeBob, Penda and Tile Direct Superstore. Read the Certainly story.
Find, win and keep
Every sale goes through the same three stages. We look at where yours is leaking and fix the biggest gaps first.
1. Find
Work out who your best customers are and what makes them buy. Then sharpen the message and reach more of them through outbound, partners and your website.
2. Win
A sales process anyone on the team can follow, a CRM set up properly and a pipeline with clear stages you can forecast and show your board.
3. Keep
Find out why customers leave, spot the warning signs early, and grow the accounts you already have. Keeping a customer costs less than finding a new one.
What a month with us looks like
- A hands-on, part-time head of sales who works live deals with you
- Weekly pipeline reviews, and a monthly report you can hand straight to your board
- Messaging, outbound email and LinkedIn sequences written and tested
- HubSpot or Pipedrive set up with stages, reports and dashboards
- A churn and renewals plan, with early warning signs tracked
- A role, scorecard and interview process for your first AE, and coaching once they join
- A written playbook that stays with you when we step back
When you need something built
Our studio, SS Studio, builds the websites, CRMs and automations that the plan calls for, so there is no second agency to brief. Tile Direct Superstore told us: “We have automated so many manual processes, which saves us 60 hours per month so far.”
Want help with AI too? See AI strategy and board advisory. Software or SaaS business? See how we help tech and SaaS start-ups.
Common questions
What does "as a service" mean?
You get Sachin for a set number of days each month, on a fixed monthly fee, instead of hiring a full-time sales director. You can do more or less as you grow.
What size of business do you work with?
Funded SaaS businesses, from pre-seed to Series A, usually with up to about €2M in annual recurring revenue (ARR). Usually the founder is still doing most of the selling.
Do you work with my team or do the selling for us?
Both. Sachin works live deals with you, from discovery and technical scoping to negotiation, while building the process and coaching whoever sells next.
Why not a well-known fractional CRO?
They will give you a strategy, usually for £6,000 to £15,000 a month. We’ll be on the calls with you, and our studio builds what the strategy needs. Read our guide, fractional CRO, agency or first sales hire?
Why not a RevOps or CRM agency?
An agency will build your HubSpot. We’ll also tell you what to put in it, and help you close the deals that come out of it.
Why not hire a sales director?
You probably will, at around €2M ARR. We’ll get you there and help you hire the right person, with a process they can pick up on day one.
Will this help with our next round?
Investors look for sales that are repeatable and a forecast you can defend. That is what we build, though no one can promise a round.
How quickly will we see results?
Quick fixes like faster follow-up and a cleaner pipeline often show results within weeks. Bigger changes, like a new outbound motion or a churn programme, usually take two to three months.