For funded SaaS founders, pre-seed to Series A
Hit the revenue plan you raised on.
Your round bought you time. We make sure sales keep pace with it: a hands-on revenue lead who sells alongside you, builds a process your first hires can run, and gives your board a forecast it can trust.
- Fixed fee, agreed up front
- You work with Sachin, not a junior
- Website, CRM and automations built in-house
Sachin Shah, founder.
Previously Certainly, Planday and Wide Eyes.
The risk
When funded SaaS teams miss plan, sales is usually why.
The product is good and the money is in the bank. But most deals still run through the founder, and every month that stays true is runway spent.
"Every deal still goes through me"
You are the best closer you have, and the bottleneck. Nothing is written down, so nobody else can sell the way you do.
"Our first sales hire is a gamble"
Hire an AE before the motion is proven and you pay a full salary to find out what doesn't work.
"The forecast is a hope"
The board asks what will close this quarter, and the honest answer is a guess.
"New ARR leaks out the back"
Churn quietly undoes the growth you report, and you find out at renewal.
What you get
What you have after the first 90 days.
Things you can show your board, and that stay with you when we step back.
- A sales playbookYour ideal customer, messaging, discovery questions and qualification, written down so a new hire can run it.
- A pipeline you can forecastClear deal stages and a weekly review, with a forecast you can put in the board pack.
- A CRM set up the way you sellHubSpot or Salesforce with the stages, fields and reports that matter, and nothing that doesn't.
- A plan to stop churnOnboarding, health scores and a renewals process, so new ARR stays.
- Your first sales hire, de-riskedA role, a scorecard and an interview process, so the first AE joins a motion that already works.
What we do
Revenue leadership, with a studio to build what it needs.
Most fractional leaders advise. Most agencies build. We do both, so the sales process and the tools behind it are set up together, by the same people.
Revenue consulting
- A hands-on, part-time head of sales
- Selling alongside the founder on live deals
- Pipeline reviews and a board-ready forecast
- Churn, renewals and expansion
- Hiring and onboarding your first sellers
Websites and automations
- Websites that turn visitors into demos, enquiries and orders
- Automations that take manual work off your team
- CRM, dashboards and simple internal tools
- Websites for trades and local shops, from £249
How it works
From a free review to a sales motion that runs without you.
Free revenue review
We look at your pipeline, your forecast and your funnel, and tell you where the plan is most at risk. You keep the findings either way.
A 90-day plan and a fixed fee
Three priorities, what you will have at the end, and one fixed monthly fee, all agreed before anything starts.
We sell and build alongside you
Weekly pipeline reviews, live deals worked together, and a monthly report you can hand straight to your board.
Results
Certainly: a turnaround, then €1.51M in new recurring revenue.
Our principal client to date was Certainly, an AI customer service company. Sachin joined as the first UK sales hire, stayed through a turnaround, owned the revenue plan and the P&L, and steadied customer success so existing customers stayed. Then we won €1.51M in net-new recurring revenue through complex, consultative sales: multi-stakeholder discovery, scoping the technical integrations and shaping each solution around the customer, not selling a plug-and-play tool.
Before Certainly, Sachin went from SDR to Inside Sales Manager in under 18 months at Planday (since bought by Xero), averaging 151% of quota and co-writing the sales playbook the UK team trained on. Earlier still he sold to Shell, Coca-Cola, Pfizer, AstraZeneca and Caterpillar.
Businesses we've worked with
SS Studio
Websites and automations, from the same team.
When the plan needs a new website, a CRM or an automation, our studio builds it. No second agency to brief.
Working with SS Consultancy Group has been a game changer. We have automated so many manual processes, which saves us 60 hours per month so far.
Tradesperson or local shop? Studio builds websites that bring in quote requests, from £249.
Why us
How it compares
| Full-time sales hire | Well-known fractional CRO | RevOps or CRM agency | SS Consultancy Group | |
|---|---|---|---|---|
| Senior experience | Hard to afford at your stage | Yes | Often junior staff on your account | You work with Sachin directly |
| Typical cost | £160k to £260k a year, plus employer costs | £6k to £15k a month | Around £2,500 a month on a minimum term | A fixed monthly fee, agreed after a free review |
| Sells with you | Yes, once hired | Mostly advice | No | Yes, on calls and in follow-ups |
| Builds the website, CRM and automations | No | No | Yes | Yes, through SS Studio |
| What stays when they go | Whatever is in their head | A strategy deck | A CRM set-up | A written playbook, a working CRM and a trained team |
Free reading
Guides and playbooks for founders
What is a fractional CRO?
How a part-time head of sales works, and when it makes sense.
Read the guide GuideFractional CRO, agency or first sales hire?
What a SaaS business under €2M ARR actually needs, with UK costs.
Read the guide Free PDFsFree playbooks
The revenue engine, keeping customers, fractional CRO and AI strategy.
Download freeCommon questions
Who is this for?
Founders of funded SaaS businesses, from pre-seed to Series A, usually with up to about €2M ARR. There are paying customers and a plan to hit, but most deals still go through the founder.
We've just raised. Is it too early?
Just after a raise is often the best time. The money and the targets are fresh, and getting the sales process right before you hire saves you from building a team on guesswork.
Will this help with our next round?
Investors look for sales that are repeatable and a forecast you can defend. That is exactly what we build, though no one can promise a round.
What does it cost?
It depends on how many days a month you need. After the free revenue review we agree one fixed monthly fee, so you know the cost before anything starts.
How is this different from a fractional CRO?
Many fractional leaders advise and review. Sachin also sells alongside you, scopes deals and runs the pipeline, and our studio builds the website, CRM and automations the plan needs.
Why not hire a VP of Sales now?
You probably will, later. Hiring one before the sales motion is proven and written down is expensive and risky. We prove and document it first, then help you hire the right person.
Do you only work in London?
We are based in London and work with SaaS founders across the UK and Europe by video call.