Guides · Get found on Google
Area Pages for Tradespeople: How to Rank in Every Town You Cover
How tradespeople can use service area pages to show up on Google in each town they cover, without copy-and-paste pages that Google ignores.
If you’re a trade, you probably cover lots of places. A plumber in Croydon might also work in Sutton, Purley, Bromley and Streatham. But when someone in Sutton searches “plumber in Sutton”, Google has to decide whether you’re relevant.
A well-made area page helps it decide yes.
What is an area page?
It’s a page on your website about your service in one particular place. For example:
- /electrician-sutton/
- /plumber-bromley/
- /builders-in-croydon/
Each one tells customers and Google: we work here, here’s proof, here’s how to get in touch.
The problem with lazy area pages
Many websites have area pages that are exactly the same except for the town name. “We are the leading plumber in [Sutton]. We provide plumbing services in [Sutton].”
Google is good at spotting this. Pages like these often don’t rank, and a website full of them can look low quality. Customers aren’t impressed either.
What to put on a good area page
| Section | What to include |
|---|---|
| Heading | Your service and the place: “Emergency Electrician in Sutton” |
| Opening lines | What you do there, how quickly you can get there, your hours |
| Jobs you’ve done locally | Two or three short examples with photos, like “Full rewire of a Victorian terrace near Sutton station” |
| Local reviews | Reviews from customers in that area |
| Local knowledge | Common property types, local issues you see, parking or access notes |
| Services | Links to your main service pages |
| Contact | Click-to-call, WhatsApp and a quote form |
| FAQs | Two or three questions people in that area ask |
The most valuable part is real local proof. Photos and stories from jobs you’ve actually done in that place are something competitors can’t copy.
Where to start
- List the places you most want work from. Not every town you’d travel to, just the main ones.
- Check what’s already ranking. Search “[your trade] in [place]” and see who comes up. That shows you what you’re up against.
- Gather proof. Photos, reviews and job notes from each area. Start taking before-and-after photos on every job if you don’t already.
- Write one page at a time. Make the first one good, then use it as a model for the rest, rewriting the content each time.
- Link them up. Add an “Areas we cover” section to your home page that links to each area page.
Keep them fresh
Add new jobs and reviews to your area pages every few months. It shows customers you’re active there, and gives Google a reason to look again.
Area pages and your Google profile
Area pages help your website show up in normal search results. Your Google Business Profile helps you show up in the map. They work best together. Set your service areas in your profile, and make sure your website covers the same places. Our guide to showing up in “near me” searches explains how the two fit.
Want area pages that actually rank?
We build websites for tradespeople with proper service and area pages from day one. Book a free website check and we’ll show you which areas you’re missing out on.
